Posts tagged graphic design
Introducing Our New And Completely Wonderful 2016 Desk Calendar

Our brand new 2016 desk calendar has hit the shelves! This is not your average desk calendar either. I set out to make it AWESOME. In addition to each month's unique illustration, it's packed full with functionality to be more than just a regular ol' calendar. Not sure about you, but my life would not exist without to do lists. So on the back of each month there is a to do list for your big monthly goals and tasks. 

There is also a sheet for notes and another that lists the major US holidays.

Each calendar is handmade in our studio and packed into a clear cd case that acts as a display stand. It will fit perfectly on your desk and look great all year long. I'm excited for 2016 just so I can brighten up my desk with this baby. 

Find it in our shop here to see all of the photos and for more product information.

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Making Our Wholesale Catalog

I've been hard at work lately on making a brand new wholesale catalog for the shop. No small undertaking, believe me. The process started with updating the look of our shop and taking all new product photos on a white background. We were previously using a cream burlap and although I liked it, it was washing out the paper color too much. We use a really nice natural recycled paper to make our cards and I wanted that to show in the photos. The white background is nice and crisp and works much easier for laying out things like the catalog. There is no burlap background boxing everything in. See what I mean.

Once the new photos were ready, I created a grouping of editorial style photos to add to the layout and highlight each section. Doing the styled photoshoot was so much fun. I loved laying everything out and spent way too much time at the craft store finding the right pieces to put in each shot. The best part about it though is seeing it all come together with the content and designs that were added to each photo.

Photoshop is a magical thing. I absolutely love how the photos turned out and kind of can't believe everything worked so smoothly on the first run through. I'm not quite sure if it was good planning or if I just got lucky. Maybe a little of both.

Much like my Instagram account, the theme of the catalog is all about the sketchbook. That's where everything starts and I wanted to emphasize the process that makes us unlike anyone else. A drawing style is much like your own handwriting. Everyone's is different. It's visibly recognizable in it's own way. Seemed to me like the perfect way to market our designs and create a unique, recognizable message for our buyers to connect with.

Are you a retailer interested in seeing the whole catalog? Send me a message and I'll get you all set-up.


Psst.. By the way since we opted to keep our catalog in an e-version only right now we found this this great template that we used for the top catalog photo. Pretty nifty, huh? Again, the magic of Photoshop.

 

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