Branding: The Mollysmith

New branding work coming out of the studio for The MollySmith. For those of you who follow me on Instagram you may have seen a quick picture of this a couple weeks ago when I was working on it. (For those of you who don't follow me on Instagram, you're missing out on the fun. I post a lot of "in progress" shots before I make the big official blog announcements. This means a lot of sneak peeks and firsthand looks. Who doesn't love that, right?)

A little bit about this project..

Company: The Mollysmith
Owner: Molly Sloan
Shop: www.themollysmith.etsy.com
Business: Handmade Jewelry
Mission: To create well-crafted, unique and meaningful jewelry
Objective: Create a look from the ground up that gives a sense of unique, handmade jewelry by a seasoned metalsmith.
Concept: Following suit with metalsmithing, the idea behind this logo was rough, dirty and gritty. We combined those with contemporary elements for an even mix of new and vintage. The goal was to emphasize that metalsmithing is a handcrafted, labor of love. While keeping the logo playful without being too frilly, we strived to show that's its tough work to make beautiful pieces.

We went through a few revisions as we worked toward the final logo, you can see the progression below. The top version has no hammers. The second introduces hammers, but it wasn't quite right. The third version includes the crossed hammers, but they were the wrong type of hammer. And in the final version, seen above, all of the elements come together to be something that is a perfect fit for her business.

This branding will continue throughout all of Molly's business elements, shop, website, business cards, signage, product packaging, social media.. the whole deal. So stayed tuned for a lot of exciting updates for the Mollysmith. They are on their way.