After many rounds of design edits I am so excited to share my new logo with everyone. This has been months in the making and its so nice to finally be at the point where I am loving everything about it. No more "I wonder what it would look like if I did this" or "I think its missing something".. Ahhh! It's done and its perfect for where I'm headed with Hennel Paper Co.
One of the reasons I had such a hard time creating a logo was because for the longest time I couldn't make a solid decision on a lot of important questions. Questions like: What is my business name? What sort of products am I going to sell? What is my signature style? What is this company all about? Who is my target audience? At first I didn't see the importance to some of these questions in regards to logo creation, but as I tried to move forward it became clear. How can you create a defining mark for your business if you haven't got your business specifics nailed down. So the logo went on the back burner and I got to work on making those though choices. Believe it or not, choosing a company name was extremely difficult. I have a whole notebook page of options scribbled down. And thanks to Making Things Happen I was able to focus on the authentic core that really makes me who I am and take a solid stance on where I want to go. Being true to yourself is one of the most important things you can do as an entrepreneur. It's important to remember that you are the company. You aren't representing anyone but yourself and your work.
Once the difficult questions had answers it was so much easier to sit down and create a logo that speaks to my image and my target audience. My favorite part of this logo is that my initials JSH are incorporated into the H of Hennel. I modified a beautiful script font to match and love that the teardrop shaped white spaces mirror from the H to the e and l.
A gigantic thank you to those of you who gave me your critiques during my decision making process. xo